“Come now, let us settle the matter,”
    says the Lord.
“Though your sins are like scarlet,
    they shall be as white as snow;
though they are red as crimson,
    they shall be like wool.”  Isaiah 1:18

All business people are acquainted with the concept of exchange.  We know when something is over priced and when it is underpriced.  We all know how to “buy low and sell high”. 

Unfortunately, all that training doesn’t help us understand the gospel.  When we try to comprehend what Christ paid to purchase our freedom, salvation appears horribly underpriced.  Jesus paid for all our sins through being tortured to death.  We pay *** well, nothing, really.  All we are required to do is accept the salvation that is offered to us and enter into a continuously one-sided relationship in which God renews His mercies daily and we confess our failures to Him on the same schedule.

It is not a fair exchange.  How can we understand a God who is that generous and uncaring for His own accounts?  It must be too good to be true.  As business people, we are taught to be suspicious of those opportunities.  We may even doubt the veracity of the gospel because it just seems like such an outlandish trade.

Our problem when we think those thoughts is that we are viewing the trade of the gospel – our sin for His righteousness – outside the relationship.  God is not a supplier trying to cut a square deal with us.  He is not a boss trying to make sure we get treated with some sense of fairness given the other needs of the organization.  He is a Father, trying to lavish good things on His beloved children.

When my children were young, they could “purchase” expensive outings at the cost of 5-minutes worth of cleaning their own rooms.  The economics of the trade on my part were horrible.  But the whole idea was not to purchase their labor.  It was merely to teach them self-reliance and other life skills. 

In the same way, everything God requires of us is intended for our good, not to protect His cosmic balance sheet.  The overwhelmingly dominant strategy is to accept everything God offers to you and deliver to Him everything He requests.  You will never get a better offer, because you will never have so generous a Father.


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