TAG: business devotional forgiveness

He Who Never Cuts His Losses

“Come now, let us settle the matter,”
    says the Lord.
“Though your sins are like scarlet,
    they shall be as white as snow;
though they are red as crimson,
    they shall be like wool.”  Isaiah 1:18

There is an old warning in business, “Don’t throw good money after bad.”  You can’t be sentimental about investments.  If it looks like a deal is headed south, you can’t allow your decision making to be clouded by an emotional attachment to a previous decision or insist on proving you were right.

Some of us do the same thing with personal relationships.  We allow our friends a certain number of failures, then we cut them off.  Maybe we call it something like a “three strikes rule”.  If a friend cancels getting together, or doesn’t reciprocate a gift, or says something untoward, then we move on or move back.  Why wouldn’t we?  You don’t want to keep investing time and energy in a friend who doesn’t give back.

This week an old friend reminded me, “God is very invested in us.”  He may not have ever said anything more true.  God does not have a three strikes rule for us.  When we don’t return His investment in us, He never cuts His losses and moves on.  He doubles down on us over, and over, and over.

In our text for today, God is speaking to His people and making them an offer for forgiveness and redemption.  The language is designed to be extreme – from scarlet to snow, from crimson to wool.  We can never be too bad, too unclean, too worthless for Him to love.

When you are feeling at your most worthless, at your lowest point, remember it is at that moment that the Lord chose to give everything for you.

There are no more results.